Autovantage Launches Revamped Website

Responsive Design Aims to Improve Usability for Consumers In Need of Roadside Assistance

Stamford, CT- April 21, 2014 - AutoVantage, the complete car club and roadside assistance service, today re-launched its website to create a seamless user experience for members, regardless of which device or browser they use to get to the homepage. The changes to the site will improve functionality and promote ease-of-use, while providing a cleaner, more intuitive interface.

A recent study indicates that more than 90% of Americans own a cell phone, and that a majority of adults use their cell phone to go online. Given the prevalence, along with the likelihood of a consumer needing roadside assistance from somewhere beside their home, a responsive site that is optimized for virtually any browser simply makes good business sense.

"We regularly aim to improve the member experience, with the understanding that people in the midst of a roadside event shouldn't be burdened with a cumbersome website interaction," said Rob DiPietro, GVP of Product Services for AutoVantage. "The re-launch marries our industry leading back-end technology with a user experience and modern approach that's optimized for any member situation."

For more information, visit www.autovantage.com

About AutoVantage

AutoVantage, the complete car club and roadside assistance service, uses state-of-the-art LocateMe® technology to ensure the fastest possible response at a member's moment of need. Built on an army of more than 15,000 local providers, AutoVantage offers peace of mind for members and their entire families with 24/7 road and tow services. For more information, visit www.autovantage.com

Media Contact

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Jim McCusker
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